The Solution
The Unilever logo was creatively reimagined through detailed photo manipulation in Photoshop (before the era of AI tools), transforming it into a clear, water-filled “U” with goldfish swimming inside — a traditional symbol of Nowruz representing life and good fortune. The final design elegantly merged brand recognition with cultural storytelling, resulting in a captivating key visual that was used across outdoor advertising, posters, and greeting cards for the festive season.
The Brief
Unilever Iran needed a key visual for its Nowruz campaign that would blend the brand’s global identity with local cultural symbolism. The goal was to create a striking visual that communicated renewal, prosperity, and the joyful essence of Nowruz while remaining distinctly Unilever.
Unilever
Creative Key Visual | Outdoor Ad. | Print Design
2024
A global consumer goods company known for its wide range of personal care, food, and household products. We supported their marketing team on localized campaigns, ensuring brand consistency across different markets.