The Solution
A minimalist series of cover designs was created using a stylized map of British Columbia. Each cover focused on a specific region, highlighted in Rennie’s signature red, while the surrounding areas were rendered in a light grey outline to maintain visual clarity and balance. Paired with clean typography and careful alignment with the brand’s design system, the result was a cohesive, refined series that clearly communicated regional focus while staying true to Rennie’s brand values. The team was very pleased with the outcome.
The Brief
The Rennie Advisory team needed a series of report cover designs for their Demographics & Demand publication, focused on various regions across British Columbia. The covers had to remain consistent with Rennie’s brand guidelines while offering a clean, professional visual system that could adapt to highlight different geographic areas.
rennie Advisory
Print Marketing | Real Estate Marketing
2025
Rennie is a full service real estate firm. Working closely with the brand team, we supported the production of print and outdoor marketing materials, ensuring consistency and precision across all branded assets.