The Solution
Where Culture Meets Identity
The final design combines clean, architectural lines inspired by ancient Vietnamese structures with the vibrant colors of the national flag. Red and yellow were chosen not just for visual impact, but to reflect pride, warmth, and authenticity. The result is a brand identity that is bold, rooted, and unmistakably Vietnamese — built to stand out on packaging, signage, and across every customer touchpoint
The Brief
PATE, a Vietnamese food brand based in Vancouver, needed a visual identity that captured the soul of Vietnam while speaking to a modern, multicultural market. The challenge was to merge cultural tradition with fresh, visual storytelling.
Pate Banh mi & Grill
Brand Visual Identity
2024
A Vancouver-based Vietnamese food brand offering fresh, flavorful, and culturally inspired cuisine.