The Solution
The campaign included the adaptation of KLM’s logo and key visuals into Farsi, ensuring linguistic accuracy and visual harmony with the global brand identity. A full suite of localized marketing materials was created — including magazine advertisements and large-scale billboards — each designed to maintain the premium and consistent aesthetic that defines KLM’s international presence. The result was a cohesive and culturally relevant campaign that successfully introduced KLM to the Iranian market.
The Brief
When KLM launched its new flight route to and from Iran, the airline needed a localized advertising campaign to promote the service in the local market. All materials had to strictly follow KLM’s global brand guidelines while adapting the visuals and messaging to the Farsi language and regional context.
KLM
Outdoor Advertisement | Print Design
2018
KLM Royal Dutch Airlines is a leading global airline known for its extensive international network. We supported their marketing team in adapting campaigns for the Iranian market, ensuring brand consistency and cultural relevance.