The Solution
A custom sleeve was designed to wrap around the original Ferrero Rocher packaging, featuring a symbolic apple — representing health and renewal in the Nowruz tradition. Gold foil printing and subtle cultural motifs were incorporated to enhance the festive and refined tone of the design. The result was a carefully crafted balance — a perfect fusion of seasonal meaning and global brand luxury.
The Brief
Ferrero Rocher needed a limited-edition packaging concept for the Nowruz holiday in the Iranian market — one that would honour cultural traditions while maintaining the brand’s premium identity. The challenge was to develop a concept that felt festive and meaningful to local consumers, without compromising the elegant look and feel Ferrero is known for globally.
Ferrero Group
Packaging | Product Sleeve
2017
Ferrero Rocher is a renowned global confectionery brand. We collaborated with their marketing team to adapt packaging and promotional materials for the Iranian market, maintaining brand integrity and cultural appropriateness.