The Solution
The key visual was created on a smooth, milky background to evoke a sense of purity and care. Professional product photography was used for each item, with detailed retouching to ensure consistency and refinement. The final composition balanced elegance and warmth—highlighting the products’ richness and gentle feel. Once the KV was approved, it was extended across all point-of-sale materials, ensuring brand consistency and visual harmony across every touchpoint.
The Brief
Unilever wanted a key visual for Dove’s Deeply Nourishing series that showcased the full product range in one cohesive design. The goal was to emphasize the line’s creamy texture and nourishing qualities while maintaining Dove’s signature clean and soft aesthetic.
Dove
Key Visual | Outdoor Ad
2019
Dove is a global personal care brand under Unilever, known for its commitment to real beauty, gentle care, and high-quality skincare products.