
The Solution
The original photo background was edited from blue to Rennie’s signature red to stay within brand standards and add a festive, bold tone. Branded typography and layout conventions were carefully applied to maintain consistency. The final design strikes a friendly and polished balance — a personalized holiday greeting that feels both professional and approachable, connecting Caleigh’s personality with her Whistler audience.
The Brief
Caleigh Hafman, a Rennie real estate advisor based in Whistler, wanted a custom holiday advertisement for a local magazine. As a skier herself, and with Whistler’s strong connection to winter sports, she provided a personal image holding a pair of skis to incorporate into the design. The ad needed to feel warm and seasonal, while remaining on-brand and aligned with Rennie’s corporate guidelines.
Carleigh Hofman/rennie
Print Marketing | Real Estate Marketing
2024
We supported Rennie’s brand team in creating creative and custom marketing materials for their advisors, ensuring consistent brand alignment.