The Solution
After exploring various naming concepts, Ari’s was chosen — a playful and meaningful name that not only connects to Arezou’s own name but also means “bee” in Turkish, perfectly symbolizing hard work, sweetness, and nature. The logo design incorporated a charming bee illustration integrated into the wordmark, creating a cheerful and memorable identity.
The purple and yellow colour palette was carefully chosen — purple, her favourite colour, represents creativity, confidence, and empowerment, making it a perfect fit for a woman-owned small business.
Yellow complements it with joy and freshness, creating a vibrant and appetizing balance that perfectly captures the warmth and charm of Ari’s.
The Brief
Arezou, an entrepreneur based in Ankara, Türkiye, was launching her homemade food and pastry business but had no clear direction for the name or visual identity. She wanted a brand that felt warm, friendly, and approachable — something that reflected both her personality and the handcrafted quality of her products.
Ari’s Food & Pastry
Logo Design | Brand Name & Visual Identity | Product Labels
2020
Ari’s is a homemade food and pastry business based in Ankara, Türkiye. We developed the brand name and visual identity, creating a playful and memorable look that reflects the brand’s warmth and handcrafted quality.