The Solution
The final design was inspired by the French national colours — red and blue — which are also Air France’s corporate palette. At the heart of the visual, a dashed flight path formed a heart shape connecting Tehran, Paris, and Los Angeles. The Eiffel Tower illustration stood at the centre, symbolizing Paris as the link between the two destinations.
The Brief
When Air France launched its new route from Tehran to Los Angeles, the airline introduced a special promotion called Oh La La Deals. The offer included a complimentary one-night stopover in Paris with every Tehran–Los Angeles ticket booked. The campaign required a key visual to communicate this concept effectively and align with Air France’s brand identity.
Air France
Outdoor Advertisement | Print Design
2018
Air France is a prominent international airline offering extensive global routes. We assisted their marketing team in localizing campaigns for the Iranian market, aligning with brand guidelines and cultural nuances.